The Book The Authors The Framework The Conversation

introduction

Chapter 1: What Is a Catalyst?
To understand catalysts, you need to begin by understanding the profound difference between the single-sided businesses that dominate economics and business courses and the multi-sided ones discussed in this book.

Chapter 2: Building a Catalyst Strategy
Three activities--building, stimulating, and governing--create and sustain most successful catalytic reactions.

Chapter 3: Identify the Catalyst Community
Successful catalysts have a thorough understanding of how and why their customers need each other.

Chapter 4: Establish a Pricing Structure
Catalysts have a complex array of potential pricing strategies.

Chapter 5: Design the Catalyst for Success
Catalysts should take several factors into consideration when building the platform that brings their community together.

Chapter 6: Focus on Profitability
Entrepreneurs must understand not only the dynamics of the platform, but also how that platform can eventually secure profits.

Chapter 7: Compete Strategically with Other Catalysts
Even the most successful catalysts are not immune from competitive threats.

Chapter 8: Experiment and Evolve
Being first and fast doesn't guarantee a catalyst's success.

Chapter 9: Cracking the Catalyst Code
Implementing the catalyst code is complex, especially in the novel settings where profit opportunities and risks are greatest.